Name: Donal Coade
Location: SMS Ireland, 2 Ashfield, Ashe Road, Mullingar, N91K6D7, Co. Westmeath
SMS Ireland 🇮🇪 is the brainchild of Donal Coade, past pupil, Terenure College 1987.
In September 2020 well into the Covid crisis Donal realised that all the makeshift units were costing firms a small fortune to install and service several times per day meaning the staff had to clean up , refill and they were causing a hazard not to mention making the first impression that customers see of a business , a very ugly and untidy look.
Having come from a retail grocery and marketing managerial background, Donal knew only too well that one slip , trip or fall could cost a company thousands in litigation from any one accident. So Donal designed the first Handsfree Sanitising unit and set up SMS Ireland.
He trialled a unit in an ex colleagues SuperValu Store in Santry for 1 month.
The owner, Ian McDonnell was so impressed that he ordered two units for his store and showed the unit in a meeting of SuperValu owners. After that meeting Donal received an order for 22 units for all the ex Superquinn Stores and several other owner operated stores all over Ireland.
To date Donal has several hundred units in all sorts of businesses ranging from Sports Clubs, Factories, ETB’s, Shops, Offices and even the Virgin Media Studios among others.
If you would like to speak with Donal regarding a Bespoke Handsfree Sanitiser he can be contacted on
Web : www.smsireland.ie